Hot tea served in the heartland coffee shops in Singapore
The image is taken from http://beverageclub.wordpress.com/
As I was sipping my tea one working morning, I
overheard the guy serving me coffee talking about somebody acting in a silly
manner by sticking the Mandarin word 春[chūn] meaning /spring/ in English on the back of the wok. As some background
information, it is perfectly fine to see this Chinese word stuck on the doors and in selected corners of a Chinese
house to symbolise the arrival of spring for ushering in Lunar Chinese New Year.
(Spring is a symbolic concept in a tropical country like Singapore) It is a traditional as well as a current practice for invoking the sense of
festivity by putting up red strips of spring- and fortune-related Chinese words among
many Chinese household in Southeast Asia.
According to the coffee seller, however, sticking the Mandarin word
/spring/ on the wok at the hawker centre is not a good commercial-cultural strategy, not least the
word is also sound symbolic to the word /chuun, tonal marking excluded/, which means /remain/ in Hokkien,
another Chinese dialect spoken in Singapore, Malaysia and some parts of
Indonesia. Playing by a Hokkien ear to the Mandarin /spring/ in a food business context
would simply beget a possible situation whereby the food prepared for sale will remain as leftover in the
stall. The three patrons including me had a hearty laugh while eating our breakfast,
paying little interest to the validity of the cultural hypothesis, at first.
Instantaneously speaking in Hokkien, one male patron responded in a rather logically
manner that it would definitely be the accurate move to stick the word in the
kitchen at home, for at least there would be leftover every day. Of course, having
leftover is not a good practice in the critical eyes of a nutritionist who would be insisting
on all the meals served fresh. However, to a common Chinese mind, (cooked) food available in a kitchen is a sign of abundance and indexical to some form of basic happiness with
hunger kept at bay.
While I am not sure if anybody would pay too much attention to
the cultural semiotics underpinning the traditional practice of putting up
auspicious Chinese words, I bet nobody in a normal mindset would dare to stick
an inauspicious phrase or evil-sounding word at home, in the car or one's bedroom. We did have popular rock bands singing out loudly unauspicious words in their songs and in the case of one rock group, the lead singer wound up in a self-inflicted tragic ending.
The moral of the lesson is to offer good words to our loved ones no matter how redundant or insignificant they may seem to be at first. I remember seeing loving words in the Christian households, religious reminders in the Malay households, encouraging words in my hostel mates’ rooms and, of course, wealth-related words in Chinese commercial sites. There must be good reason if not symbolic-semiotic reason to be surrounded with good words in whatever language that speaks to our heart and soul.
Jyh Wee Sew
Centre for Language Studies
Faculty of Arts & Social Sciences
National University of Singapore